Cold Calling Is a Waste of Time

Christoph Dollis — Mon, 17 Sep 2007 02:36:00 +0000

… or so the man says.

I picked up some free MP3 audios from Frank Rumbauskas Jr. of NeverColdCall.com.

He teaches the cold calling doesn’t work. And yet, I’ve made it work before.

So I’m trying to think, what’s this Frank guy about? Is this just his marketing schtick so he can sell books and audios? Or does he have a leg to stand on?

Well the audios were enjoyable, but anything sounds good when there’s no other person to criticize it or reality to test it.

On the other hand, Stephan Schiffman is a man whose books I read years ago. I recently snatched up an excellent book of his with both hands, “Make It Happen Before Lunch”, for $12 at the neighbourhood used book store. Heck, I sat down then and there and read it for 40-minutes before they threw me out at closing so I had to buy it.

Just like his classic tome on cold calling I put to use, this was stuffed with no-nonsense info he’s used and it revolves around increasing and monitoring sales activity, plus setting a “goal of self”, a mission to define you. This book was fun to read.

These two Aussie gentlemen are in the cold calling camp.

Yet Frank says this doesn’t work. Hmmmm.

UPDATE 9:17 PM: Then there’s the email route. I’ve been had a bias against emailing people without talking to them first, but Jill Konrath of Selling to Big Companies says:

“Email cold calling is rapidly becoming an accepted way to crack into corporate accounts.”

This brings up some interesting possibilities and dovetails with what Frank teaches. So I’m going to throw that in the mix and see what shakes out.

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Cold Calling Is a Waste of Time