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Sunday August 19th, 2007
Business Cards and Unique Selling Proposition (USP)
I designed my cards to go with the site.
UPDATE Monday August 27th, 2007: Redesigned my site so the previous cards don’t go with the new design.
UPDATE Sunday January 20th, 2008: Designed proper logo, finally. See below for the newer newer cards.
(Click the image to see current contact information.)
(Click the image to see the slightly expanded bullet points on my homepage.)
The website itself is based on a template I enjoyed, heavily modified and “modulated” by yours truly. For example, this blog is powered by Blogger, but I integrated it into my existing site.
It’s a table based layout in an era where CSS (cascading style sheet) is supposed to reign supreme.
Oh well. Sometimes I like doing things the old fashioned way.
But change can be good. Like these last two months.
I’ve always had great communication skills, but I’ve been weaker on organization. I decided to plug this leak and study it with a vengeance.
The solution was to implement Getting Things Done®!
My USP is to be the salesperson who is organized enough to take action…
… not the young fellow with a pair the size of watermelons who knocks on your door at 9:23 PM when you’re putting your kids to bed. Nor the perfect secretarial type who has all his I’s dotted and T’s crossed, but is afraid to speak up or go for what he really wants.
More like a geek version of the former: someone with the courage to make things happen, but the organization habits to influence what comes next and stay on top of things.
WHAT DOES THIS GET YOU, the business owner, sales manager, or profit-seeking executive?
Only one thing: money in the door.
UPDATE Monday August 27th, 2007: But now I’ve got the XHTML and CSS to validate meaning it’s well formed and can be read easier in handheld devices and such. Sweet.
Of course, there is a but… the blog (as opposed to the rest of the website, which I hand coded in a text editor) is published by Google Blogger. It’s a great service yet it doesn’t produce code that validates according to web standards. The rest of the site does.
I also made custom tool tips for when you hover over a link… on the main webpage, not the blog. If I use them on the blog’s main area, then the “hidden” tool tip text shows up all jumbled in the links when people read posts in a feed reader or by email.
It’s already bad enough that the hidden text of the custom tool tips shows up on some handheld devices that don’t fully support CSS.
And unfortunately, even the full-size Opera web browser has a bug in its “hover” property that causes the custom tool tips to fail. I thought about not using custom tool tips, but I like them. Opera should fix its bug!
UPDATE Sunday January 20th, 2008:
By Christoph Dollis at
12:42 AM on Sunday August 19th, 2007,
and filed under GTD / Productivity, Marketing, USP, Web Design.
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